ICMI Newsletter (2006)

ICMI is a Melbourne based company specialising in team building, speakers and entertainers.

They have discovered sailing as a new activity suitable for team building and asked Targetbase to develop a HTML newsletter which could be sent to their database of contacts.

I chose to feature a dominant image in the banner of the email to capture attention and personalise it with each recipient's first name. I aligned the image of the protesting sailor so that the personalised first name would look like the name on the yacht. This is a simple adaptation on a clever DM personalising technology called Direct Smile.

My responsibilities on this project included conceptionalising the piece, client presentation, design and development, copy writing.

Launch eDM