Jerun Spriggs TerlaakLenovo Live & Loud Newsletters (2007)
Lenovo, Asia Pacific's largest PC manufacturer, has launched their 2007 global campaign: Best Engineered.
To support this campaign I redesigned their newsletter to conform to the Best Engineered style guide.
This B2B newsletter is sent out every fortnight to approx 5000 Lenovo business partners in the distributor, direct and indirect reseller channels.
As the recipients of this eDM are so varied, we are using data merging and segmented streaming to deliver a highly personalised message, including performance targets, projected rebates, Lenovo Legends point balances and personalised competitions.
My responsibilities in this project included the streaming strategy, concept, costing, client presentation, design, development and email broadcasting through returnity.com
Lenovo Live & Loud Newsletter June 2007